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You shouldn´t obtain a good ranking in Google with the usage of other trademarks. With that said, there is one question you should ask: is it legal to use other trademarks not only as a keyword but also as an advertising copy?

Using trademarks as a search keyword

Well, the usage of an other trademark as a search keyword in Google AdWords-Anzeige is legal. Howver, there are some criteria you have to keep in mind. An actual judgement clarify the requirements: more information here.

The judgement says the follwoing: a trademark infringement is basically out of the question, if the commercial is clearly separated and obviously identified as a commercialblock. A good example is the Google-AdWords-commercial-block. In this block, there shall not be any hint of the trademark, the trademark holder, or any offered product of the trademark.

Conclusion

However, an AdWords advertisement can also be prohibited by the trademark law, for example if one of the many softend jurisdiction come into question. In this section you should act carefully.